It’s no secret that marketing and IT have spent decades on opposite sides of the office, each busy with their own “mission critical” work, rarely crossing paths except to exchange a quick “How was your weekend?”.
But here’s the thing: when IT and marketing operate in isolation, everyone misses out. From lacking email delivery to campaigns slowed by security hiccups, the traditional divide can make for a costly game of “who’s responsible now?” In an age where every moment counts toward ROI, businesses need these two to do more than just get along. They need a full-on partnership.
Simply put, IT, domain management and email outreach all need to be set up by one entity, to ensure that DNS settings, email delivery and outreach capabilities are correct, working and going to deliver. Especially with the implementation of the new email spam filter regulations, it’s harder than ever to get your emails landing in inboxes, and companies like yours are paying the price.
Section 1: The Business Case for Unified Outsourcing
In a recent discovery call with a potential new client, the founder was disappointed when they learnt, following Enticeable’s audit, that their email domain(s) were not set up for mass marketing. This also had a knock-on effect to their top line domain and drastically impacted their digital reputation.
Each supplier might be excellent at what they do, but if they’re not working hand-in-hand, you’re left with patchy communication, misaligned goals, and inevitable delays. Let’s face it, no one enjoys the chaos of having two suppliers playing “email ping-pong” to decide who’s handling the latest hiccup, if they even communicate at all.
Enter unified outsourcing. When IT and marketing work together from the start, they’re not just keeping pace with each other – they’re setting the pace. Think about it: coordinated strategies, shared goals, and smooth, proactive communication – whilst saving you money.
When IT knows what marketing needs (and vice versa), everything runs faster, smoother, and – here’s the kicker – far more profitably. In today’s competitive market, that’s not just a perk; it’s the new standard for success. A unified team brings a strategic coherence that transforms the way your business operates, turning your tech investments into a direct line to increased ROI.
Key Benefits of an Integrated IT and Marketing Approach
Alright, here’s where things get interesting – what exactly does a unified IT and marketing setup bring to the table?
Enhanced Security
Picture this: marketing launches an ambitious campaign, collecting loads of valuable customer data. But if IT isn’t involved from day one, who’s keeping that data secure? Cybersecurity isn’t just a techie buzzword; it’s critical to maintaining trust with customers. IT’s expertise in cybersecurity means that campaigns can go live without compromising customer information, no frantic, last-minute patches needed. When IT and marketing work as a unit, data protection becomes part of the plan, not an afterthought.
Improved Efficiency
If you’ve ever witnessed a campaign bogged down by delays, waiting for approvals or tech fixes, you’ll know how essential streamlined processes are. By planning together from the start, redundancies are cut down, delays are minimised, and campaigns move from concept to execution in record time. And as any business leader knows, the faster you act, the quicker the returns roll in.
Boosted ROI
An integrated approach means better analytics and tracking, making it easier to see what’s working (and what’s not) in real time. This means more agile campaigns, optimised customer experiences, and, yes, maximised ROI. When marketing strategies are informed by IT insights, campaigns are not only better targeted but are also more adaptable, letting businesses make data-driven tweaks on the fly.
By syncing IT and marketing, businesses can leverage each department’s strengths in a way that amplifies their overall impact. This isn’t just about smoother operations; it’s about driving meaningful growth and setting the stage for sustained success.
Section 3: Practical Steps to Make the Shift
Let’s bring IT and marketing together in perfect, ROI-boosting harmony. But where do you start? Here’s a quick guide to help you evaluate, adjust, and start reaping the benefits of a unified outsourcing approach.
Step 1: Assess Your Current Setup
First things first, take a good, hard look at how your IT and marketing suppliers currently operate. Are they working in silos, each with its own separate agenda? Or is there already some overlap? Take stock of communication flows, project handoffs, and any recurring hiccups. This step isn’t about finger-pointing; it’s about finding those gaps where integration could make the biggest impact.
Step 2: Choose a Consultancy Partner Who “Gets It”
Not every outsourcing partner is equipped to handle the unique blend of IT and marketing needs. Look for consultancies with a track record in both areas – ones that understand the technical requirements of IT alongside the strategic demands of marketing. A partner who understands both worlds will be able to navigate the delicate balance, ensuring that one department doesn’t overshadow the other.
Step 3: Set Clear KPIs and Success Metrics
What does success look like for your business? When IT and marketing work together, KPIs should reflect both technical and strategic goals. Key performance indicators might include metrics like campaign delivery speed, data security compliance, and ROI growth rate. By tracking these metrics, you’ll be able to see not only where integration is working but also how it’s directly contributing to your bottom line.
Step 4: Foster a Culture of Collaboration
Last but definitely not least, creating a collaborative culture is essential. Encourage open communication between IT and marketing, whether through regular cross-departmental meetings or collaborative project tools. When both sides are involved in planning and executing campaigns, the result is a seamless workflow and a unified approach to problem-solving.
Conclusion
Uniting IT and marketing isn’t just a trendy approach; it’s a powerful strategy for businesses that want to stay competitive, secure, and primed for growth. By breaking down the silos and investing in a unified outsourcing model, businesses can optimise workflows, protect valuable data, and – ultimately – maximise ROI. So, here’s to the next era of business: one where IT and marketing work hand in hand, setting the pace for success.
Contact hello@enticeable.net to learn more about auditing and support!
But here’s the thing: when IT and marketing operate in isolation, everyone misses out. From lacking email delivery to campaigns slowed by security hiccups, the traditional divide can make for a costly game of “who’s responsible now?” In an age where every moment counts toward ROI, businesses need these two to do more than just get along. They need a full-on partnership.
Simply put, IT, domain management and email outreach all need to be set up by one entity, to ensure that DNS settings, email delivery and outreach capabilities are correct, working and going to deliver. Especially with the implementation of the new email spam filter regulations, it’s harder than ever to get your emails landing in inboxes, and companies like yours are paying the price.
Section 1: The Business Case for Unified Outsourcing
In a recent discovery call with a potential new client, the founder was disappointed when they learnt, following Enticeable’s audit, that their email domain(s) were not set up for mass marketing. This also had a knock-on effect to their top line domain and drastically impacted their digital reputation.
Each supplier might be excellent at what they do, but if they’re not working hand-in-hand, you’re left with patchy communication, misaligned goals, and inevitable delays. Let’s face it, no one enjoys the chaos of having two suppliers playing “email ping-pong” to decide who’s handling the latest hiccup, if they even communicate at all.
Enter unified outsourcing. When IT and marketing work together from the start, they’re not just keeping pace with each other – they’re setting the pace. Think about it: coordinated strategies, shared goals, and smooth, proactive communication – whilst saving you money.
When IT knows what marketing needs (and vice versa), everything runs faster, smoother, and – here’s the kicker – far more profitably. In today’s competitive market, that’s not just a perk; it’s the new standard for success. A unified team brings a strategic coherence that transforms the way your business operates, turning your tech investments into a direct line to increased ROI.
Key Benefits of an Integrated IT and Marketing Approach
Alright, here’s where things get interesting – what exactly does a unified IT and marketing setup bring to the table?
Enhanced Security
Picture this: marketing launches an ambitious campaign, collecting loads of valuable customer data. But if IT isn’t involved from day one, who’s keeping that data secure? Cybersecurity isn’t just a techie buzzword; it’s critical to maintaining trust with customers. IT’s expertise in cybersecurity means that campaigns can go live without compromising customer information, no frantic, last-minute patches needed. When IT and marketing work as a unit, data protection becomes part of the plan, not an afterthought.
Improved Efficiency
If you’ve ever witnessed a campaign bogged down by delays, waiting for approvals or tech fixes, you’ll know how essential streamlined processes are. By planning together from the start, redundancies are cut down, delays are minimised, and campaigns move from concept to execution in record time. And as any business leader knows, the faster you act, the quicker the returns roll in.
Boosted ROI
An integrated approach means better analytics and tracking, making it easier to see what’s working (and what’s not) in real time. This means more agile campaigns, optimised customer experiences, and, yes, maximised ROI. When marketing strategies are informed by IT insights, campaigns are not only better targeted but are also more adaptable, letting businesses make data-driven tweaks on the fly.
By syncing IT and marketing, businesses can leverage each department’s strengths in a way that amplifies their overall impact. This isn’t just about smoother operations; it’s about driving meaningful growth and setting the stage for sustained success.
Section 3: Practical Steps to Make the Shift
Let’s bring IT and marketing together in perfect, ROI-boosting harmony. But where do you start? Here’s a quick guide to help you evaluate, adjust, and start reaping the benefits of a unified outsourcing approach.
Step 1: Assess Your Current Setup
First things first, take a good, hard look at how your IT and marketing suppliers currently operate. Are they working in silos, each with its own separate agenda? Or is there already some overlap? Take stock of communication flows, project handoffs, and any recurring hiccups. This step isn’t about finger-pointing; it’s about finding those gaps where integration could make the biggest impact.
Step 2: Choose a Consultancy Partner Who “Gets It”
Not every outsourcing partner is equipped to handle the unique blend of IT and marketing needs. Look for consultancies with a track record in both areas – ones that understand the technical requirements of IT alongside the strategic demands of marketing. A partner who understands both worlds will be able to navigate the delicate balance, ensuring that one department doesn’t overshadow the other.
Step 3: Set Clear KPIs and Success Metrics
What does success look like for your business? When IT and marketing work together, KPIs should reflect both technical and strategic goals. Key performance indicators might include metrics like campaign delivery speed, data security compliance, and ROI growth rate. By tracking these metrics, you’ll be able to see not only where integration is working but also how it’s directly contributing to your bottom line.
Step 4: Foster a Culture of Collaboration
Last but definitely not least, creating a collaborative culture is essential. Encourage open communication between IT and marketing, whether through regular cross-departmental meetings or collaborative project tools. When both sides are involved in planning and executing campaigns, the result is a seamless workflow and a unified approach to problem-solving.
Conclusion
Uniting IT and marketing isn’t just a trendy approach; it’s a powerful strategy for businesses that want to stay competitive, secure, and primed for growth. By breaking down the silos and investing in a unified outsourcing model, businesses can optimise workflows, protect valuable data, and – ultimately – maximise ROI. So, here’s to the next era of business: one where IT and marketing work hand in hand, setting the pace for success.
Contact hello@enticeable.net to learn more about auditing and support!
