Overview
Redbox Mobile is a leading ASO/ASA consultancy headquartered in London, serving global clients across the mobile advertising space. With a strong reputation for innovation and app store growth, Redbox needed a smarter, scalable way to generate leads and reach decision-makers in competitive international markets.

The Challenge
Redbox faced two critical challenges:

1. Lead Generation Gaps — They needed consistent, qualified leads to support rapid ASO/ASA expansion.

2. Regulatory Complexity — Their outreach had to comply with region-specific app store regulations, requiring precise geographical segmentation and targeting.

Our Solution
Enticeable delivered a full-scale, data-led commercial engine:

• Extracted Apple and Google App Store data to identify high-value app leads

• Enriched this data with company information and contact details for outreach

• Tailored lead segmentation by geography and market trends to align with regulations

• Launched targeted email marketing campaigns and automated LinkedIn engagement

• Reverse-engineered Apple partner targets to build competitor-sensitive campaigns

• Reduced dependency on internal resource — within 12 months, the marketing function was downsized significantly

The Result
Redbox saw a dramatic improvement in pipeline performance:

• 45% increase in meetings booked within three months

• 30% improvement in lead conversion through better targeting and automation

• 40% reduction in lead qualification time, freeing the sales team to close more high-value deals

• Significant cost reduction as Enticeable replaced most of the internal marketing team

“Enticeable transformed our lead generation. With detailed app store data and automation, we engaged qualified leads globally, increasing meetings and improving outreach quality, driving ASO/ASA growth.”
– Rory Mudie, Founder at Redbox Mobile