Overview
A leading global veterinary services provider, operating across the UK, EU, and US, was struggling with fundamental issues in its digital infrastructure. Despite its scale and market position, the business faced challenges with delivering critical communications — from app access and payment confirmations to health plan sign-ups — undermining customer acquisition and retention.

The Challenge
Several interconnected issues were hurting performance:

• Broken sign-up journeys due to failed link and payment confirmations

• Email and SMS deliverability problems, leading to poor customer engagement

• Low conversion rates on sales campaigns and unclear segmentation of audiences

• Lack of alignment between communications, data management, and stakeholder engagement

• No centralised oversight of the sales and marketing journey, across regions or service lines

Our Solution
Enticeable delivered end-to-end solutions to repair, scale, and optimise the marketing function:

• Resolved core domain issues and launched proxy campaigns to ensure email/SMS delivery

• Created targeted sales and product marketing campaigns for specific audiences

• Provided strategic advisory on ICP development, market positioning, and collateral creation

• Built a centralised data warehouse, with stakeholder-approved workflows and QA processes

• Unified all B2B, B2C, and internal communications under one strategic delivery framework

The Result
Within weeks, marketing and communications became reliable, structured, and effective:

• 20% conversion rate on campaign activity — up from 3.5%

• Full responsibility for UK, EU, and US marketing functions handed to Enticeable

• Enhanced brand consistency and improved cross-market competitiveness

• Ongoing retained partnership covering all global communications across multiple products and services

“Enticeable’s expertise has been pivotal in ensuring our communications reach clients reliably. Their targeted campaigns have driven strong conversions, and their strategic advice has led to the widening of the partnership from the UK to the EU and US.”
– Programme Director, Global Veterinary Services Provider