Hear what’s said. Shape what comes next.
How we monitor your market, reputation and competitors - and turn what is said into positioning. Know what is being said, before it matters.
Sentiment intelligence tracks how your organisation, people, brands or clients are talked about - across news, social, reviews and forums - and how that changes over time.
Market intelligence follows your market as a whole: trends, competitor moves and shifts in demand, so you see change early and position yourself ahead of it.
Conversations about you happen whether you hear them or not.
Competitors launch, prices shift and trends change - often faster than internal reporting shows.
Spotting an issue or an opportunity early costs far less than reacting late.
Some clients want to protect a reputation, some want to understand a market, and some - agencies, representatives and destinations - want to monitor on behalf of the people and places they represent.
Sentiment monitoring for organisations, people and brands, with reputation tracked over time - not just in a crisis.
Competitor analysis - what they say, launch and change - and benchmarking your position against others.
Alerts on emerging issues, before they grow, so the right people can act while it is still cheap to.
Trends across your market and sector, so you see shifts in demand before they show up in your numbers.
Interpreted, not just collected - what changed, why it matters and what to do about it.
Advice on message, timing and opportunity, grounded in what your market is actually saying.
We agree who and what to watch, then shape the sources, frequency and reporting around the decisions you need to make.
The same people who build Pulse+ run your work - so every campaign, data clean and build is informed by what is actually happening in your systems, not run blind.
Not another system - the stitching between yours. Pulse+ pushes and pulls data across the systems you already use, and reports it however you want.
Sentiment monitoring tracks what is said about an organisation, person or brand across news, social, reviews and forums, and whether the tone is positive, negative or neutral - so you can see how perception changes over time.
A tool collects mentions. We agree what to watch, set up the sources, interpret what changes and tell you what to do about it - with alerts when something needs attention now.
Yes. Agencies, representatives and destinations use us to monitor the people, brands and places they represent, with reporting they can use in their own client work.
It is set around your decisions - typically regular briefings, plus immediate alerts for anything urgent.
Carry the message to the people who need to hear it.
Explore demand generationBuild the picture of who is in your market.
Explore data managementTwenty minutes. Tell us who or what you need to watch, and we will tell you how we would set it up.
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