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Competitor intelligence

See change early. Position ahead of it.

Competitor analysis, trend tracking and benchmarking - so you see what competitors say, launch and change, and position yourself on evidence rather than assumption.

Competitors, trends and demandBenchmarked against othersInterpreted into positioning

Why competitor intelligence matters

Markets move

Competitors launch, prices shift and trends change - often faster than internal reporting shows.

Positioning drifts

Messages written a year ago may now sound exactly like everyone else.

Opportunities are missed

Gaps competitors leave are only useful if you spot them first.

What we do

01

Competitor analysis

What competitors say, launch and change - across their sites, social, news and reviews.

02

Trend tracking

Trends across your market and sector, and shifts in demand.

03

Benchmarking

Your position against others - share of voice, sentiment and message.

04

Regular briefings

Interpreted, not just collected - what changed and what it means for you.

05

Alerts

When a competitor move needs attention now.

06

Positioning recommendations

Message, timing and opportunity, grounded in evidence.

Runs on Pulse+, our own platform

Not another system - the stitching between yours. Pulse+ pushes and pulls data across the systems you already use, and reports it however you want.

How Pulse+ works

  • Your systems - CRM, email, LinkedIn, messaging, social, website and data
  • Pulse+ connects, automates and proves what is working
  • Your reporting, your way - nothing replaced unless agreed

Questions people ask before the first call

What is competitor intelligence?

The ongoing tracking of what competitors say, launch and change, and how the market responds - interpreted so you can position yourself ahead of it.

How is this different from a one-off competitor review?

Markets move. Ongoing tracking shows you change as it happens, with briefings and alerts, rather than a snapshot that is out of date within months.

Is competitor monitoring legal?

Yes. We use publicly available information - websites, social, news, reviews and forums.

Where to go next

Service line

Market and sentiment intelligence

The full intelligence service.

Back to market intelligence
Service

Reputation and sentiment monitoring

How you are talked about.

Reputation monitoring
Service

Market mapping

Who is in your market, and how many.

Market mapping

Want to see change before it shows up in your numbers?

Twenty minutes. Tell us who you compete with, and we will tell you what we would watch.

Or call 020 3928 1300 · email us

Enticeable Consulting Ltd · 231-232 Strand, London WC2R 1DA, United Kingdom · 020 3928 1300 · Company no. 11198742