At Enticeable, improving our clients’ search ranking is a key component of our “holistic approach” to digital marketing. Afterall, it doesn’t matter how informative your blog is if no one can find your website, right? 

Essentially what this means is making sure that all your public facing channels are in sync and putting out regular, targeted content, optimised for your ICP (Ideal Customer Profile). 

With a holistic strategy, you can get 90% of the results without having to spend a penny on paid ads. Then, if and when you do decide to go for paid ads, your spend is radically reduced. That’s because search engines are able to tell that you are an active business with already moderate visibility, thus quoting you a much lower price for PPC (pay per click). 

 We’re constantly amazed at how many (sometimes quite large) businesses are operating without the very basic measures in place to secure their digital foundations and boost their SEO. 

 Many of these businesses make the classic mistake of paying wildly over the odds for paid ads, when they could be spending much less AND getting better results just by making small cheap fixes to their digital footprint. 

 Without boring you to death, these include things like optimising your meta and H1/H2 tags. (see, told you) Small adaptations to all the copy on your website can make the world of difference too. 

Think about what your target audience might type into google, when they’re trying find a business that offers your services. These constitute your keywords and keyword strings. They’re gold dust to be sprinkled throughout all your digital content. 

 Give it 6-9 months of this kind of regular targeted content on the back of a well-designed digital marketing strategy constantly refined by data feedback, and you’ll be climbing up the search rankings fast. 

 Interested to find out more about Enticeable’s holistic approach to digital marketing? 

 Get in touch! 

 hello@enticeable.net