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Reputation and sentiment monitoring

Know what is being said - before it matters.

Sentiment monitoring for organisations, people and brands, with reputation tracked over time - not just in a crisis - and early warning when something starts to grow.

News, social, reviews and forumsEarly warning alertsTracked over time

Why reputation needs watching

Reputation is built in public

Conversations about you happen whether you hear them or not.

Issues start small

Most crises begin as a handful of posts or reviews that nobody noticed in time.

Crisis-only monitoring is too late

Without a baseline, you cannot tell whether things are getting better or worse.

What we do

01

Sentiment monitoring

How your organisation, people and brands are talked about - and whether it is positive, negative or neutral.

02

Early warning

Alerts on emerging issues, before they grow, sent to the people who need to act.

03

Reputation tracking

A baseline and trend over time, so you can see what is changing and why.

04

Monitoring on behalf of others

For agencies, representatives and destinations monitoring the people, brands and places they represent.

05

Interpreted briefings

What changed, why it matters and what to do - not a feed of mentions.

06

Recommendations

Advice on message and timing, carried through Demand generation and communications.

Runs on Pulse+, our own platform

Not another system - the stitching between yours. Pulse+ pushes and pulls data across the systems you already use, and reports it however you want.

How Pulse+ works

  • Your systems - CRM, email, LinkedIn, messaging, social, website and data
  • Pulse+ connects, automates and proves what is working
  • Your reporting, your way - nothing replaced unless agreed

Questions people ask before the first call

What does reputation monitoring cover?

News, social media, reviews and forums - weighted to where your audience actually talks - for your organisation, people, brands or clients.

Can you monitor an individual, such as a founder or public figure?

Yes. We monitor organisations, people and brands, including on behalf of agencies and representatives.

How quickly will we hear about a problem?

Alerts are set around your risks, so urgent issues are flagged as they emerge rather than in the next report.

Where to go next

Service line

Market and sentiment intelligence

The full intelligence service.

Back to market intelligence
Service

Competitor intelligence

Where you stand against others.

Competitor intelligence
Channel

Client communications

Keep your reputation in your own hands.

Client communications

Who should you be watching?

Twenty minutes. Tell us what you need to protect, and we will tell you how we would watch it.

Or call 020 3928 1300 · email us

Enticeable Consulting Ltd · 231-232 Strand, London WC2R 1DA, United Kingdom · 020 3928 1300 · Company no. 11198742