Know who is there before you commit.
Market mapping builds the data you do not yet have: researching and mapping the organisations and decision makers in any region, country or sector, and sizing the opportunity before you spend on it.
Entering a market without knowing who is there, and how many, risks budget on the wrong targets.
Headline figures rarely match the number of organisations and buyers you can actually reach.
Demand generation is only as good as the audience behind it.
Defining the market by sector, size, geography and buyer - before counting anything.
A realistic count of the organisations and decision makers who could buy from you.
Organisations and decision makers identified for any region, country or sector, worldwide.
Verified business emails and numbers for the people who matter.
Segments ranked by size and fit, so you know where to start.
Data delivered into your CRM or Pulse+, ready to put to work.
Not another system - the stitching between yours. Pulse+ pushes and pulls data across the systems you already use, and reports it however you want.
A bought list is whatever a vendor has. Market mapping starts from your definition of the market and builds a complete picture of who is in it, so nothing important is missing.
We count organisations and decision makers using job title keywords, firms and geography - not loose title matching - so the number reflects people you can actually reach.
Any region, country or sector - including the UK, Europe, North America, South America, Asia and Africa.
Twenty minutes. Tell us where you want to grow, and we will tell you how we would map it.
Or call 020 3928 1300 · email us
