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Data cleansing and enrichment

Clean data, every team, every day.

Deep cleansing and enrichment for the data you already hold - removing duplicates, fixing errors and filling gaps, then keeping it current so it never goes stale again.

Duplicates, errors and gaps fixedEnriched with the detail that makes data usableMaintained, not a one-off

What poor data costs

Bounced emails and wasted sends

Out-of-date contacts damage deliverability and burn budget on people who left years ago.

Three versions of the truth

Sales, marketing and customer service each hold their own records - and none of them match.

Reports nobody trusts

When the data underneath is wrong, every dashboard is an argument.

What we do

01

Deduplication

Duplicate contacts and companies found and merged, with the best record kept.

02

Error correction

Formatting, job titles, company names and fields standardised and fixed.

03

Gap filling and enrichment

Missing emails, phone numbers, firmographics and decision makers added.

04

Verification

Email and contact details checked, so campaigns reach real people.

05

CRM clean-up

Cleansing done inside your CRM - including HubSpot - or in a warehouse and synced back.

06

Ongoing maintenance

Records kept current through Pulse+, not left to decay after a one-off clean.

Runs on Pulse+, our own platform

Not another system - the stitching between yours. Pulse+ pushes and pulls data across the systems you already use, and reports it however you want.

How Pulse+ works

  • Your systems - CRM, email, LinkedIn, messaging, social, website and data
  • Pulse+ connects, automates and proves what is working
  • Your reporting, your way - nothing replaced unless agreed

Questions people ask before the first call

How often should B2B data be cleansed?

B2B data decays quickly as people change roles and companies, so a one-off clean only lasts months. Ongoing maintenance keeps records current all year.

Can you clean data inside HubSpot or our CRM?

Yes. We cleanse and enrich in place, or in a warehouse and sync the results back, so your teams keep working in the tools they know.

Is enriched data GDPR compliant?

Data is handled to UK GDPR and local law, and business contact details are sourced for legitimate B2B use.

Where to go next

Service line

Data management and market mapping

The full data service.

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Service

Market mapping

Build the data you do not yet have.

Market mapping
Channel

Email deliverability

Clean lists keep you out of spam.

Email deliverability

Want data every team can trust?

Twenty minutes. Tell us where your data lives, and we will tell you what we would clean first.

Or call 020 3928 1300 · email us

Enticeable Consulting Ltd · 231-232 Strand, London WC2R 1DA, United Kingdom · 020 3928 1300 · Company no. 11198742