Pulse+ Campaign Performance Monitoring
Monitor every campaign across every platform in one place.
Pulse+ brings campaign engagement, audience activity and operational metrics together so teams can identify trends, spot problems early and optimise performance as it happens.
- Track campaign activity across email, LinkedIn, advertising and CRM simultaneously
- Spot performance changes and deliverability issues in real time before they escalate
- Optimise campaigns faster with unified visibility across all active channels
Built for revenue teams who need to act on performance data — not wait for it.
Inbox placement
98%
Reply rate
3.4%
Meetings
12
Pipeline
£142k
The problem
Why campaign monitoring breaks down.
Marketing campaigns run across multiple platforms simultaneously. Monitoring performance across all of them creates complexity — and by the time problems surface in individual platform reports, campaigns have already been affected.
Performance problems appear too late
Issues with deliverability, engagement or audience quality often only become visible after they have already impacted campaign results.
Monitoring requires switching between tools
Checking campaign performance across email, LinkedIn and CRM means moving between multiple platforms. Nothing is visible in one place at one time.
Trends are hard to spot across channels
When data sits in separate systems it is difficult to identify patterns across campaigns or understand how performance on one channel affects another.
Optimisation decisions are made on incomplete data
Without a unified view of campaign performance, decisions about what to change and when are based on partial information rather than the full picture.
What gets monitored
Three layers of campaign visibility.
Pulse+ monitors campaign performance across delivery, engagement and commercial outcomes simultaneously so you always have a complete picture of how campaigns are performing.
Delivery monitoring
Track the technical foundations of campaign performance in real time before problems affect results.
- Inbox placement rate across domains
- Domain reputation and health signals
- Bounce rates and list quality metrics
- Spam complaint monitoring
Engagement monitoring
See how audiences are responding to campaigns across email, LinkedIn and other active channels.
- Open rates, click rates and reply rates
- LinkedIn connection and response tracking
- Sequence performance by step
- Audience activity and timing signals
Commercial monitoring
Connect campaign activity to pipeline and revenue outcomes so you can see what is actually driving results.
- Meetings booked per campaign
- Pipeline created and stage progression
- Revenue attribution per channel
- ROI tracking across active campaigns
Real-time monitoring
Spot issues before they affect campaigns.
Pulse+ monitors campaign performance continuously and surfaces alerts when something changes — so you can respond quickly rather than discovering problems after the fact.
Real-time delivery alerts
Inbox placement drops and domain reputation changes flagged immediately via Slack, email or webhook.
Engagement trend detection
Performance changes across reply rates, open rates and click rates surfaced as they happen — not in the next weekly report.
Pipeline movement tracking
Campaign-to-pipeline attribution updated in real time so you can see which campaigns are converting as they run.
Explore further
Related services and platform features.
Campaign performance monitoring is one part of a broader system designed to generate pipeline and improve commercial performance visibility.
Full platform overview
See everything Pulse+ monitors across delivery, engagement and commercial outcomes.
Campaigns worth monitoring
Multi-channel outbound campaigns designed and run with performance monitoring built in from day one.
Improve marketing systems
Consulting that strengthens reporting structures and the systems behind commercial performance.
Book a demo
See your campaigns monitored in real time.
We will show you exactly how Pulse+ would monitor your active campaigns and what unified performance visibility across all your channels would look like.
Book a demoSenior-led. No obligation. 30 minutes.