Enticeable
We look at how your teams actually work, not how they're meant to
Sometimes it's a specific project. Sometimes it's a general need nobody's quite defined yet. Sometimes it's understanding how the workflow actually runs. Either way, we go in and identify where marketing, sales enablement or automation is missing, underused, or working against itself.
Six ways we go in and fix what's working against itself
Not exhaustive - the work is shaped around what's actually wrong.
Workflow and systems diagnosis - mapping how work actually moves through your teams, not the process as documented
Commercial copy and positioning rework - reframing technical or product-led messaging for board-level and non-specialist audiences
Legal and commercial document frameworks - contracts, terms and engagement structures built to hold up as the business scales
Holding company and exit-readiness structuring for founders preparing for a sale
Partnership and equity structuring for founders bringing in outside capability or investment
AI and automation integration scoped to what's actually needed, not sold as a fixed package
A working session first, then the read everything else relies on
Starts with a working session, not a proposal - we look at what's actually happening before recommending anything
Diagnosis first - the read that Pulse+ and Demand both rely on; without the right diagnosis, neither can do its job properly
Scoped, not templated - every engagement is built around your actual setup, not a standard package
Fixed-fee or day-rate, agreed upfront - no surprise scope creep
Short, sharp engagements more often than long retainers - in, fix, move on, though ongoing advisory is available where it's earned
Senior operators who've built the businesses they advise on
A senior operator on every call, not an account manager relaying questions to someone else
We've built the businesses we're advising on, not just consulted on them
No fixed methodology forced onto your business - the approach is shaped around what's actually wrong
Small by design - fast decisions, direct access, no layers between you and the person doing the work
The people who do the work
Not case-study theatre, actual work delivered
Rewritten commercial proposals for technical products, repositioning them from specialist-facing to board and investor-facing
Structured a holding company model and positioning built to support a materially higher exit valuation than a standalone sale
Built partnership and equity structures exchanging platform build for equity and ongoing profit share
Run full sales workflow overhauls, identifying where automation was missing, underused, or working against itself
Structured commercial terms, MSAs and standard terms frameworks built to hold up as a business scales
Supported commercial and legal structuring behind funding and raise-readiness conversations
Three engagements, three different problems
A sensor technology company selling into agricultural markets needed its commercial proposals rewritten for financial and board-level buyers instead of technical specialists
A group of recruitment founders preparing for exit needed a holding company structure and positioning built to support a materially higher valuation than standalone sale
A boutique talent agency needed a partnership structure that exchanged technology build and equity for platform access and ongoing profit share
Client details are anonymised. Full references available on request.
Leadership teams who know something isn't working but haven't had the time, or the internal view, to pin down what
One working session is usually enough to find it
In, fix, move on. Book a consultation and we'll look at what's actually happening.