What is a Warm Lead and what do my team do with them ?
Enticeable provides clients with weekly warm lead reports. These reports highlight contacts within marketing campaigns who have shown significant activity but have not yet responded to the Call to Action. Warm leads are defined based on each client’s specific metrics. However, as experts, Enticeable typically identifies a warm lead as anyone who has opened or viewed an email more than five times and clicked on links within the emails more than three times.
Why do Enticeable use Proxy Domains to send my marketing campaigns?
So many businesses we speak with use their Top Line (Website) Domain for mass marketing. This destroys their delivery and digital reputation, meaning their emails land in Spam or Junk folders. Proper DNS and SPF settings are essential for ensuring your emails land in recipients’ inboxes. Enticeable, therefore, run all mass marketing on proxy domains, that look like you, but aren’t you. This means that your top line domain is protected and your email marketing land where they should.
Can you help me with PPC?
Yes, but a core value of Enticeable, is to never charge for, or suggest, Paid Ads to a client until a strong and secure domain has been set up correctly. So many businesses we speak with are massively overspending on paid ads. With a strong technical foundation and the correct digital reputation, your website could be strong enough to outperform your competitors, before needing to consider paying for ads. With Enticeable’s holistic approach to digital marketing, you can get 90% of the results without spending a penny on PPC (Pay per click).
